2 snack companies merge, form private brand supplier Awakened Food Crafters
There’s a new private label and co-manufacturer of snacks and granolas on the block, formed out of a merger between Ka-Pop! Snacks and Bubba’s Fine Foods.
The new company, Awakened Foods, will have a private brand division called Awakened Food Crafters that will aim to compete in the $110 billion healthy snacks market and $38 billion cereal and granola market.
The company will be headquartered in Loveland, Colo., and focus on providing healthy snacks, both branded and for private brands, that fit the keto and paleo diet trends.
"In a recent survey we conducted, we found that well over 50% of natural food brands were dissatisfied with their current co-manufacturer," said Dustin Finkel, CEO of Awakened Foods, parent company to Awakened Food Crafters. "Often it's because their co-man is unable to work with high growth brands with rigorous standards. That's not the case with Awakened Food Crafters. We are also branded business owners living that same experience. We have designed our entire team and manufacturing facility around the belief that we need to accelerate capabilities in health, taste, and quality for fast-growing partners."