The retail media network is called Albertsons Media Collective, led by Argyilan, and will begin serving campaigns Feb. 27, 2022, putting its own brands and branded CPG partners into a network that has access to some of the most valuable positions across the Albertsons websites and apps, tapping into more than 100 million shoppers across the country, including more than 2,200 store locations and more than 27 million members of the retailers’ Just for U loyalty program.
The network, developed in partnership with CitrusAd and Merkle, is designed to deliver digitally native, shopper-centric and engaging branded content to the company’s ever-growing network of shoppers and media opportunities include advertising placements on Albertsons owned properties such as its homepage, department, category, sub-category, email, search, app, pharmacy, as well as on Albertsons’ off-site targeted ad placements.
“We are thrilled to be able to create a differentiated retail media network that will allow our customers to engage with the food and brands they love,” said Argyilan. “Albertsons Media Collective will further our goal of bringing brands and our customers together by delivering an unrivaled vendor and customer experience and truly reimagining marketing for what’s next.”
Sales and other revenue topped $16.5 billion during the quarter ending Sept. 11, versus $15.8 billion for the second quarter in 2020. Identical sales during Albertsons’ second quarter rose 1.5%, beating analyst expectations. On a two-year stacked basis, same-store sales were up 15.3%, and the company’s store brands reached a penetration level over 25%.
Underscoring the company’s efforts in the e-commerce space, digital sales are also in the black, up 5% for the quarter and a noteworthy 248% from two years ago.
"We are pleased with our second quarter results as we continue to execute our transformation strategy. The favorable consumer backdrop together with our focus on in-store excellence, accelerating our digital and omnichannel capabilities, increasing productivity and strengthening our talent and culture, are driving increased identical sales and improved performance,” remarked Vivek Sankaran, Albertsons’ CEO.