Consumers Plan to Start Holiday Shopping Earlier This Year, Per Report
Coveo's report details how consumers plan to shop this holiday season, with many opting to continue online shopping and nearly half planning to get an early start to avoid shortages.
Digital solutions provider Coveo has shared a new report that details how consumers in the U.S. and U.K. are preparing for holiday shopping.
Out of the 4,000 surveyed, 80% said that they plan to shop the same or more during the upcoming holiday season compared with past years. Nearly one in two shoppers (45%) said they will start their shopping earlier than usual to find deals and discounts given the rising cost and availability of goods.
Regarding inflation, Nicolas Darveau-Garneau, Chief Growth and Strategy Officer at Coveo told Store Brands that he expects private label market share to continue to grow this holiday season.