A few independent stores are rolling out a content marketing program to support their private brands. The elements will include custom, branded recipes using their store brands, digital videos, in-store displays and social media content.
Brookshire Brothers, Stater Bros., Price Chopper, Roche Bros. and more are working with Salt Lake City, Utah-based Associated Food Stores (AFS), an organization serving more than 400 independent retailers on the West Coast, and Vimax Media, a Detroit-based agency, to create custom content for their store brands.