“We believe all kids should feel confident and capable in the clothes they wear, and parents should feel good about the clothes they buy,” said Michelle Wlazlo, executive vice president and chief merchandising officer. “Fulfilling the wants and needs of our diverse customer base is the foundation of our business. That’s why we relied on research and feedback from parents and kids throughout the design process. We are proud to say that the Thereabouts collection is our most inclusive kids brand ever.”
Additionally, JCPenney has partnered with Patti + Ricky, an adaptive fashion marketplace for adults and kids with disabilities, to expand its children’s adaptive offerings via notable accessory brands PunkinFutz, BeedleBug, Max & Me, and Myself Belts. The retailer is also partnering with Communities In Schools, donating $1 for every Thereabouts item sold in stores or online f rom July 15 to Aug. 12, JCPenney will donate up to $100,000 to Communities In Schools to the organization, helping to fund programming that empowers students to stay in school.
JCPenney, Lewisville, Texas, operates more than 650 stores across the United States and Puerto Rico and runs jcp.com.