Kroger Highlights Own Brands In Last Minute Holiday Promotion

The grocer showcases a broad range of store branded products as part of money-saving meal solutions.
Greg Sleter
Associate Publisher/Executive Editor
Greg Sleter headshot
Kroger

In the final days of the holiday season, Kroger is promoting several money-saving suggestions that include a host of the grocer’s private label selections.

Among the suggestions from Kroger are several options to feed a family of four at an average cost of $10 per meal. These include:

• A traditional breakfast, including a dozen Kroger eggs, Kroger sausage patties, fresh fruit and toast.

• Grilled cheese, the perfect lunch prepared with Kroger American cheese slices, tomato soup and a side of fresh baby carrots.

• Spaghetti and meatballs, featuring Private Selection spaghetti noodles, Prego pasta sauce and Kroger meatballs alongside a fresh Kroger Caesar chopped salad kit.

• Chicken and veggies, a quick and easy meal serving Home Chef's rotisserie chicken, russet potatoes and your family's favorite Kroger frozen veggies.

• Pizza night with Home Chef's Ready to Heat pizza served alongside a fresh Kroger Mediterranean-style chopped salad kit.

"Whether you are shopping in-store, Kroger Delivery or Pickup, we make it easy to save this holiday season and every day," said Matt Meyer, vice president of pricing and promotion. "From entertaining and preparing your holiday meal to cooking for kids at home for the holidays, we have customers covered with hundreds of ways to save on the products that mean the most to them. This month alone, we will offer more than $360 million in savings, ensuring our customers have all the fresh and festive food they need to make their holidays memorable."

Officials with the grocer said its holiday savings event, running through Christmas Eve, is designed to help customers create memories with family and friends with offers on the products they need most this season. For customers' entertaining and snacking needs, savings are available on items such as cheese, packaged meat, crackers and potato chips. Bakers should be on the lookout for offers to save on supplies like sugar, eggs, cooking sprays and baking mixes.

Additionally, customers looking for even more savings and convenience, who have not yet joined Boost by Kroger Plus, can now try Boost with a free 30-day no-risk trial—a great way to maximize convenience and savings this holiday season. Boost members receive 2X fuel points for every dollar spent as well as exclusive savings on Our Brands, including Murray's Cheese, Vitacost, Home Chef, Simple Truth and Private Selection. 

New in December, eligible customers can also enjoy the convenience of delivery for less through a monthly Boost subscription starting as low as $7.99 a month. Kroger estimates the membership can save customers up to $1,000 per year on fuel and grocery delivery.

The grocer also streamlines savings for online shoppers. Customers shopping or creating grocery lists online can view savings and clip coupons directly on participating products, whether shopping on the homepage, a featured shop or searching for items. At checkout on Kroger.com or the Kroger app, shoppers are notified if there are available coupons for items in their cart.

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