NRF Forecasts Record Back-to-School Spending
The annual survey of consumers reveals strong demand for products as students head back to class this fall.
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\r\nFor all back-to-class shoppers, the top destinations are online, department stores and discount stores.
“Even though consumers plan to spend more on school and college-related items this year, they are still looking to find the best value and deals,” said Phil Rist, executive vice president of Strategy at Prosper. “Consumers are stretching their dollars by comparing prices, considering off-brand or store-brand items, and are more likely to shop at discount stores than last year.”
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