Private label event in China sees growth

Co-sponsored by the Private Label Manufacturers Association (PLMA), the 2019 Shanghai Private Label Fair opened Dec. 10, running for three days in the Shanghai New International Expo Center in Shanghai. The show registered a near 60% increase in overall booth presence in the exhibition area of the show, with more than 2,000 booths and 1,000 companies set to appear.

Companies from 42 countries will exhibit at the show, which is sponsored by the International Sourcing (ShangHai) Advertising Co., and additionally co-sponsored by the Private Label Specialty Committee of the Shanghai Licensing Association. It marks one of the three major private label shows next to the PLMA show that ran in November in Chicago and the PLMA show in Amsterdam (slated for May 26, 2020).

The event will dedicate pavilions to the food and non-food space, and new this year is a pavilion focused on “Fresh Food in Modern Retail.”

The show also features the China Private Label Awards, recognizing the best in strategic planning, category development, product innovation, packaging, shopper marketing and more. Judges for the awards put special attention on foods that were healthy and organic, and non-food products that were made from environmentally friendly materials.

China as a whole, saw great developmental change in 2019, with supermarkets, hard discounters and next-generation retailers gradually stepping into the public eye to increase more awareness around the industry, according to representatives of the show. In addition, domestic Chinese retailers saw their own brand categories continue to expand.