Store Brands in the Wild

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Sam’s Club, Sprouts start the holiday season

Dan Ochwat and David Salazar

Sam’s Club has been gearing up for holiday decorating.

The retailer cleverly launched a digital promotion, giving consumers a virtual tour of the Griswold house from “National Lampoon’s Christmas Vacation” fame, where they can navigate through rooms and find a large assortment of its store brand decorations and more to purchase right there online.

In stores, those same decorations are on display, found by Path to Purchase Institute editors around the end of September, getting a solid jump on the holiday season.

Merchandise such as a large nutcracker, a brightly lit “JOY” sign for the front lawn and elegant white reindeers (all as seen in the Griswold tour) were spotted unboxed and on display in a Sam’s Club in Naples, Fla. The displays were on pallets.

Perhaps to come inside stores will be signage near these items that also drives shoppers to see the Griswold house from the popular film, being such a fun digital program. Possibilities could be scanning QR codes in stores to send shoppers directly to the site to enjoy in the aisle or delivering mobile ads when in stores.

In addition offering Member's Mark decorative displays, the virtual tour highlights Member's Mark foods, national brand gift ideas, and includes trivia and visuals that tap into some of the memorable scenes in the movie.

Sprouts Highlights Holiday Baking Essentials
With Halloween over, retailers are moving full-steam into their holiday merchandising efforts, and Sprouts Farmers Market is no exception. On a recent trip to a Sprouts location in Santa Fe, N.M., Store Brands spotted a holiday baking display that emphasized dairy and wheat alternatives. 

The display featured various coconut milks from Sprouts' store brand offerings, as well as its owned brand almond meal, coconut flour, shredded coconut and coconut chips. It was surrounded by branded sweets and confections. 

The baking supplies offer a complement to the retailer's holiday meal solutions. 

 

More Blog Posts in This Series

    1/20/2022

    Doing the Foxtrot

    Store Brands in the Wild steps into the modern convenience chain that is growing its private label assortment to more than 200 items this year.
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    12/22/2021

    Wally's world, Fresh Thyme's wink at Target?

    A road trip inspired a stop at a destination fuel station called Wally's and highlighted a Fresh Thyme billboard that could be throwing shade at a Target store brand.
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    12/2/2021

    The Big Lots furniture experience

    Retailer dedicates beautiful merchandising and a lot of space to its thriving furniture exclusives.
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Blog Author

Dan Ochwat

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news.Read More

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