Schnucks shines in stores

A recent walk through a Schnucks in Peoria, Ill., which stands a few hours outside the company’s headquarters in St. Louis, and I found a retailer that truly positions its store brand products front-and-center across the store in a variety of ways.

On-shelf, the packaging does a lot of the heavy lifting. When I walked down the condiments aisle, it was very apparent how the new store brand packages popped off the shelf. The packages leverage fun fonts and food graphics to reach shoppers.

I also found a bunch of merchandising like well-crafted racks for fresh baked goods with the Schnucks brand and another for freshly prepared rubs and seasonings like for chicken and waffles. And then spread throughout the store, at least a dozen of them, Schnucks had placed Schnuck-branded bins with that bold logo, each carrying a different store brand product.

 The bins were highly effective, adding to a shopping experience that literally at every turn seemingly positioned a store brand in sight, keeping them front and center throughout the decision-making process.