Target Highlights Private Brands in Back-to-School Promotions

With the Fourth of July in the rearview mirror, Target is turning its attention to the forthcoming back-to-school/back-to-college shopping season and rolling out a host of products and sales for teachers, students, and their families.

The retailer is putting its broad selection of private brands front and center with back-to-school/college deals starting at under $1 and most items priced less than $15, according to Target. Among the private brands highlighted are Cat & Jack kids apparel, home decor from Pillowfort and Room Essentials, school supplies from Mondo Llama and snacks from Good & Gather. 

Featured is Target’s latest Diverse Artist Series that includes three black artists whose art is featured in an assortment of Room Essentials and Threshold items for dorm decor.  

"Our back-to-school and back-to-college assortment features a broad range of essentials that are priced right for all families. From on-trend Cat & Jack outfits and fun and functional Room Essentials dorm décor, to supplies of all kinds from Mondo Llama and top national brands, Target has everything to help students from pre-K to college start the school year in affordable style," said Jill Sando, executive vice president and chief merchandising officer for Target. 

Long a fixture at Target and credited for the retailer’s growth in private label products, Sando over the past year has been named a 2022 Top Women In Store Brands honoree by Women Impacting Storebrand Excellence and Store Brands, and more recently was a member of the 2023 Private Label Hall of Fame.

Additionally, Target is expanding its Teacher Appreciation Event to give teachers a one- time 20% discount on an entire shopping trip and bringing back a one-time 20% discount on an entire shopping trip for verified college students through Target Circle, the retailer's free-to-join loyalty program. The event runs July 16-Aug. 26, helping teachers save on everything they need for the year ahead. 

All K-12 teachers, homeschool teachers, teachers working at daycare centers and early childhood learning centers, university or college professors and vocational/trade/technical school teachers with valid identification are eligible.