Three Target Own Brands Ranked As Fastest Growing in 2022

Three private label brands from Target are among the 10 fastest-growing store brands in 2022, according to a recent report from Numerator. 

The retailer’s home organization brand, Brightroom, topped the list. The assortment features a range of categories including closet storage, storage tubs and totes, cubbies and storage cubes, storage bins and boxes, and trash cans. 

Target’s Mondo Llama own brand, which includes products in a variety of categories such as home, school and office supplies, holiday, toys, party supplies, movies/music/books, and pets, was ranked fourth. Favorite Day, ranked fifth, consists of a host of food and beverage items including cakes, cookies and pies; candy; donuts and pastries; breads; bagels and muffins; snacks; ice cream and frozen desserts; and cocktail mixers.

The complete top-10 below includes private label brands that Numerator said showed the greatest sales increases from 2021 while holding at least 5% household penetration.

• Brightroom (Target)
• Giant (Giant Food)
• Crav'n Flavor (Food City)
• Mondo Llama (Target)
• Favorite Day (Target)
• Nature's Touch (Kwik Trip)
• Clancy's (Aldi)
• Bowl & Basket (ShopRite)
• Wellsley Farms (BJ's Wholesale)
• Signature Farms (Albertsons)