- 9/29/2023
In our latest guest blog, Laetitia Berthier, head of Customer Success at SymphonyAI Retail CPG, details how private brands can help drive e-commerce for retailers.
- 8/28/2023
Items can serve as strategic tool to build loyalty to your store, awareness of your brand.
- 8/15/2023
James Butcher, CEO at Supply Pilot, discusses the consequences for store brands that are behind the curve with their data collection processes related to extended producer responsibility.
- 6/21/2023
Equator US co-founder and Global Creative Director Michael Duffy offers insight on how private brands need to create what he calls a genuine sense of purpose.
- 5/1/2023
Michael Jaszczyk, CEO of GK Americas, details three ways retailers can better promote private brands in our latest guest blog.
- 4/27/2023
Symphony RetailAI CPG's Charisse Jacques details how retailers can harness technology to further grow private brands.
- 4/25/2023
Nancy Frame shares insight on how independent retailers can make their private label products stand apart from other items on store shelves.
- 2/15/2023
Mark Field of Prof. Consulting Group discusses the opportunities for retailers to use the current strong consumer demand for private label products to strengthen the connections to where they shop.
- 9/1/2022
Tad Carmody of Ernst & Young offers steps for CPG leaders to win in today's new consumer race.
- 6/29/2022
Brooke Camov, Chief Corporate and Strategy Officer at Marketplacer, discusses how retailers can leverage private brands through an integrated e-Commerce strategy in our latest Viewpoints guest blog.
- 6/22/2022
In our latest Viewpoints guest blog, Rachael Hadaway of Symphony RetailAI discusses how retailers and suppliers can better streamline data to better improve operations, including when it comes to private brand selections.
- 6/3/2022
In our latest Viewpoints guest blog, Sarah Stieby, Fresh-Lock Marketing Manager, describes how retailers can better incorporate sustainable packaging, including for own brand products.
- 6/1/2022
In our latest Viewpoints guest blog, Shekar Raman, CEO of Birdzi, lays out how retailers can better promote private brands products without traditional paper ad circulars.
- 5/23/2022
In our latest Viewpoints guest blog, Kevin Sterneckert, chief strategy officer at DemandTec, discusses how AI-powered pricing can give retailers a boost when it comes to private brand sales.
- 4/25/2022
Erin Wagner of Limble CMMS discusses how retailers can better their supply chain management of private label goods in our latest guest blog.
- 4/22/2022
Private brand products seem to be reaching a higher plane in terms of consumer perception, now regularly outshining and out-selling national brands. Michael Duffy, Equator Design's global creative director, and some of his team members explore the whys and hows of private brand transcendence.
- 3/16/2022
In our latest Viewpoints blog, Yossi Cohen, co-founder and chief technology officer of Quicklizard, discusses different pricing methods that retailers can use while evaluating their approach to private label.
- 3/14/2022
In our latest Viewpoints blog, Rachael Hadaway of Symphony RetailAI details how retailers can put their best foot forward when creating a private brand portfolio.
- 2/28/2022
In our latest Viewpoints blog, Todd Maute, partner at CBX, discusses how private brands can better leverage healthier options.
- 2/9/2022
In our latest Viewpoints blog, Molly McFarland, co-founder and chief revenue officer at AdAdapted, outlines how private brands can better reach consumers.
- 1/18/2022
In our latest Viewpoints blog, Violetta Njunina, head of sales at food safety management firm FoodDocs, discusses how private label retailers can turn food safety into advertising.
- 12/7/2021
Nihal Advani, CEO of QualSights, provides details on how consumer insights can optimize the customer shopping experience and enhance marketing campaigns.
- 11/23/2021
Julie Companey of Vericast says retailers have an opportunity to boost private brands with marketing tactics and get out in front for the holidays.
- 11/11/2021
Sarah Alter of the Network of Executive Women writes about the need to fund these businesses.