Walmart Debuts Ozark Trail Mountain Bike Collection
Walmart is expanding its Ozark Trail private brand with the launch of a mountain bike collection, just in time for spring and summer.
Starting at $198 and topping off at just $398 for the most premium package, the new Ozark Trail bikes are available in three available wheel sizes: A 24-inch wheel for kids, a 27.5-inch and a 29-inch wheel to suit users of different sizes.
“With light aluminum frames, three available wheel sizes, variable frame sizing, mechanical disc brakes, short-travel suspension forks and available groupsets from brands like Shimano and Microshift, Ozark Trail has introduced a bike capable of handling that sweet Arkansas loam it calls home,” said the company in a blog post announcing the bikes.
All models feature one-by drivetrains for convenience. The 27.5” and 29” models both feature mechanical disc brakes and internal cable routing. The suspension comes from a 100 millimeter Suntour SR front fork.
“We have developed a bike for the weekend warrior that is ready to hit the trails,” said Maddy Johnson, associate merchant for Adult Bikes at Walmart U.S. “Many of the bikes in this sport come with a high price point. We wanted to offer our customers a more affordable option while maintaining the quality and versatility that the sport requires, and I think we’ve done that with the Ozark Trail bike!”
According to Zippia, U.S. bike sales are growing at a CAGR of 6.12% for the period of 2022-2027. 17-20 million bikes were sold in 2022.