Williams-Sonoma Launches Varied Halloween Collection
Home retailer Williams-Sonoma Inc. has unveiled its expansive collection of fall and Halloween decor, citing customers’ demand for earlier access to seasonal items.
The collection includes products from the company’s entire portfolio of brands, including Williams Sonoma, West Elm, Pottery Barn, Pottery Barn Kids and Mark & Graham. Customers can now find festive tabletop, glassware, barware, entertaining, decor and costume collections to decorate their homes early this year.
“Our in-house design teams – across all brands – have created a Halloween assortment that offers our customers unmatched quality and imaginative details that make you want to celebrate at the first sight of fall,” said Williams-Sonoma, Inc. President and CEO, Laura Alber. “Our customers know they can come to us for everything they need to create magical memories this Halloween season, whether they are celebrating at home by cooking, baking, decorating, hosting a party or dressing up in costumes as a family."
Williams Sonoma has expanded the brand’s most popular Halloween collections by offering 25% more product than previous years. New additions to the brand’s popular collaboration with PEANUTS feature Snoopy, Woodstock and Charlie Brown on items ranging from food and tabletop pieces to baking tools and glassware. In addition to new line extensions of popular collections, the Williams Sonoma brand has also added new Halloween product collaborations with Flour Shop, Butter Love & Hard Work, Pottery Barn Kids, Georgetown Cupcakes, Dash and more.
West Elm has also launched an expanded Halloween assortment with new items including Metal Snake covered wine glasses and Terracotta Skull Candle Holders for a “spooky-chic” look. Festive Halloween dinnerware and Trick-or-Treat Pillow Sets are also part of the new collection.
Pottery Barn has expanded their Halloween assortment with new enchanted lanterns, outdoor lit décor, skeleton drinkware and bar tools. For customers looking for a festive tabletop, Pottery Barn launched spirited dinnerware featuring ghosts and pumpkins, as well as a range of new pillows. The brand also launched additions to the PEANUTS collection with new tabletop and outdoor decor.
Pottery Barn Kids launched a Halloween assortment with trend-forward new styles and product innovations in costumes, treat bags, accessories, bedding, décor, and tabletop offered in the brand’s Halloween shop. The collection includes family costumes available in newborn through adult sizes, festive bedding and more.
For additional options in personalized Halloween celebrations, Mark & Graham is debuting the brand’s most extensive Halloween collection to date, offering items in several categories like entertainment, home decor, games, accessories and pet apparel. All items can be personalized with festive phrases, monograms, as well as bat and pumpkin icons.