Albertsons offers on-demand delivery through DoorDash
Albertsons now offers on-demand grocery delivery via DoorDash — and the service is celebrating the partnership though a digital game that awards a top scorer $5,000 in delivery credit.
DoorDash will offer delivery through its app for nearly 2,000 U.S. Albertsons banner stores, offering consumers groceries and essentials on demand within an hour with no time slot, queues or minimum order size required. Albertsons will offer more than 40,000 grocery items, including its private brand assortment, including fresh and prepared foods, core grocery and floral. In some markets, customers can order groceries through their local Albertsons store’s website for same-day delivery powered by DoorDash Drive, DoorDash’s white-label fulfillment direct-delivery platform for any business.
“We are committed to expanding our delivery experience in order to meet our customers’ needs whenever, wherever and however they want,” said Chris Rupp, Albertsons’ chief customer and digital officer. “Our partnership with DoorDash is the next step in our digital transformation to help make our customers’ lives easier and help answer the perennial question, 'What’s for dinner tonight?'"
In a fun way to promote the new partnership, DoorDash developed an online video game called In The Bag, an ’80s-style arcade game inviting players to race and put as many fresh grocery staples as possible into a virtual DoorDash grocery bag. Depending on their score, they receive a promotional gift and the top scorer has a chance at $5,000 credit toward purchases on DoorDash.
To mark the new collaboration, from June 21 through June 30, customers can get 40% off — up to $40 off — by using the code GROCERY on their first Albertsons grocery order.
“Consumers’ desire to get everything in their neighborhood on demand has increased dramatically,” said Fuad Hannon, head of new verticals at San Francisco-based DoorDash. “We are thrilled to partner with Albertsons, one of the largest food and drug retailers in the world, as they expand their already strong local footprint beyond their four walls to offer consumers convenient access to on-demand grocery delivery. Leveraging our extensive logistics network and Albertsons’ wide selection of fresh groceries, we are creating a one-stop shop for customers to access any of the essentials they need, delivered to their doorstep within an hour.”
The partnership encompasses both immediate and long-term initiatives, among them the expansion of Albertsons’ first-party grocery delivery business with DoorDash Drive, the launch of a custom loyalty program, the expansion of delivery hours, and the introduction of a unique selection of specialty items, prepared meals, meal kits, new concepts and more.
The Albertsons offering joins other grocers on the DoorDash marketplace, launched just last year, including Meijer, Hy-Vee, Gristedes/D’agostinos and more.
Boise, Idaho-based Albertsons operates 2,277 retail stores with 1,725 pharmacies, 400 associated fuel centers, 22 dedicated distribution centers and 20 manufacturing facilities. The company’s stores predominantly operate under the Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw’s, Star Market, United Supermarkets, Kings Food Markets and Haggen banners.