Kroger doubles down on Simple Truth plant-based line
The plant-based category is growing at Kroger as the retailer expects to debut more than 50 new items under its Simple Truth Plant Based line, including new Emerge meatless chicken items.
The Emerge meat-free patties and grinds first launched in January and the latest offshoot is a chicken option with patties and grind called Simple Truth Emerge Chick’n. The broader Simple Truth Plant Based portfolio first hit stores last September with around 20 items such as vegan chocolate chip cookie dough, oat milk, sour cream, deli sauces, sausage and more. Over time a few more items were added to account for vegan and flexitarian-friendly eaters and now by the end of the year there will be more than 75 total products.