Kroger Says Boost Leads to Millions in Savings for Shoppers

Kroger shoppers who joined the grocer’s Boost program saved more than $115 million during the first year of the initiative, officials with the company said.

To mark the first anniversary of Boost by Kroger Plus, those who sign up for a new membership between July 19 and Aug. 8 will receive 1,000 bonus fuel points. Additionally, new Boost members receive a welcome package full of exclusive savings on Kroger's Our Brands, including Murray's Cheese, Vitacost, Home Chef, Simple Truth and Private Selection.

"Boost by Kroger Plus is making grocery delivery accessible to more customers through the industry's most affordable membership program," said Stuart Aitken, senior vice president and chief merchant and marketing officer. "Combined with our industry-leading fuel points program, customers are saving big on groceries and fuel unlike ever before."

Enrollees can select from memberships providing free next-day delivery ($59 per year or $7.99 per month) or free delivery in as little as two hours ($99 per year or $12.99 per month) on orders of $35 or more.

Boost members earn 2X Fuel Points for every $1 spent. For each 100 points, customers save 10 cents per gallon of fuel, up to $1 per gallon. In its inaugural year, Boost membership enrollments have exceeded the company's expectations, company officials said.