Rite Aid Appoints Jeanniey Walden to Full-Time Chief Marketing Officer Role
Drug chain Rite Aid has promoted Jeanniey Walden to the role of senior vice president and chief marketing officer for the retailer.
Having held the position on an interim basis since March of this year, she will oversee enterprise marketing teams, customer experience, and digital operations, as well as lead the expansion of Rite Aid’s Thrifty private label ice cream brand. Prior to joining Rite Aid, she served as chief innovation & marketing officer of DailyPay, where she worked closely with large grocery and retail brands such as Target, Dollar Tree and Kroger, overseeing strategies focused on improving the omnichannel shopping experience.
“As we continue to accelerate our performance through bold strategy, focused execution and experienced leadership, we are pleased to permanently welcome Jeanniey to the Rite Aid team,” said Busy Burr, interim CEO at Rite Aid. “As an accomplished marketeer with a customer-centric approach, Jeanniey will lead the charge to strengthen and enhance the ways we conveniently meet our customers’ changing needs, helping us further our mission to provide whole health for life.”
Walden will continue to serve as a member of the company’s executive leadership team, reporting to Burr. In addition to her previous role at DailyPay, her previous experience includes leadership roles at Barnes & Noble, Mercer, Ogilvy and JCPenney.
“I’m incredibly excited to join Rite Aid in a permanent capacity to continue innovating our customer-first culture and our approach to customer engagement and loyalty,” said Walden.” As the neighborhood health and wellness destination, we’re proud to meet all of our customers’ needs, whether they are picking-up a prescription, stocking-up on essentials for the whole family, or treating themselves to our iconic Thrifty ice cream. Our commitment to improving health outcomes and helping our communities thrive remains paramount.”
Rite Aid employs more than 6,300 pharmacists and operates more than 2,300 retail pharmacy locations across 17 states.