SpartanNash Expands Family Fare Banner in Great Plains Region
Michigan-based food solutions company SpartanNash has begun the process of turning its No Frills, Sun Mart and Dan's Supermarket retail banners into Family Fare stores, its flagship retail banner.
This summer, seven stores in Nebraska were remodeled, with five more conversions planned in North Dakota to be completed by the end of summer. In addition to contemporary décor and store layout changes, the re-banner to Family Fare offers store guests an enhanced loyalty and rewards program featuring digital coupons, fuel rewards and weekly grocery savings. All Family Fare stores will remain SpartanNash-operated.
"Family Fare brings hometown appeal, value and service to neighborhoods in communities large and small," said SpartanNash senior Vice President and Chief Marketing Officer Amy McClellan. "Converting these stores was part of our long-range plan to leverage the strength and equity of our banner brands for growth and operational efficiency. We are proud to unify and strengthen our retail experience by bringing Family Fare to new places in the Midwest where SpartanNash has been present for many years."
To celebrate the conversions, new Family Fare stores in Nebraska held grand reopening events where SpartanNash associates partnered with local schools to host celebrations featuring family-friendly games, activities and Our Family food.
"The grand reopening events are perfectly aligned with the SpartanNash mission to deliver the ingredients for a better life and are a great way for our associates to strengthen their connections with neighborhood store guests," added McClellan.
The grand reopening events raised more than $7,000 to benefit local schools. Bismarck, N.D. stores will replicate these parties on Aug. 5, completing the 12-store launch.