Wild Planet Seafood Products Land Exclusively at Whole Foods for Limited Time

The five new offerings include wild tuna, pink salmon and smoked mackerel varieties, and are exclusive to the retailer for the next two months.
Zachary Russell
Associate Editor
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Wild Planet Foods

Wild Planet Foods, a sustainable seafood brand, is bringing five new seafood items exclusively to Whole Foods Market for a limited time.

The new, shelf-stable offerings aim to provide Whole Foods shoppers with “high-quality, premium canned seafood products that prioritize sustainability.” Founded in 2004, Wild Planet partners with small-scale and community fishermen who use sustainable fishing practices such as 100% pole & line fishing and selective harvesting.

The new items are exclusive to Whole Foods until September, and will be available at other retailers after that point. The products include the following, as described by Wild Planet:

  • Skipjack Solid Light Wild Tuna in Pure Olive Oil: This pristine and premium tuna is 100% sustainably pole & line caught, hand-cut and hand-packed with just a touch of sea salt and pure olive oil. Naturally low in mercury with a silky-smooth texture and a delicious big tuna flavor.
  • Wild Smoked Pink Salmon in Extra Virgin Olive Oil: Sustainably sourced in the Northeast Pacific by small-scale fishermen, this salmon is wood-fire smoked using alder wood to add a sweet note that complements the delicious flavor of the fish. The perfect accompaniment to your morning bagel!
  • Wild Smoked Mackerel Filets in Extra Virgin Olive Oil: Sustainably sourced in the North Atlantic and Eastern Pacific by small-scale fishermen, these filets are smoked, hand-cut and hand-packed with olive oil and sea salt for superior quality and exceptional taste.
  • Wild Pink Salmon, 3-Pack: Harvested in the Pacific Ocean, working with small-scale fishing families in Alaska and British Columbia, this salmon is skinless, boneless, and perfect for a quick salmon salad or seafood pasta.
  • Wild Tuna Quinoa Salad Ready-to-Eat Meal: These ready-to-eat meals combine delicious 100% pole & line caught skipjack tuna with organic quinoa, sweetcorn, zucchini and peas, all packed into a perfect lunchtime-ready portion size.

“We're pleased to introduce new Wild Planet products to Whole Foods shoppers nationwide who are making more of a conscious effort to shop with sustainability in mind,” said Bill Carvalho, president and founder of Wild Planet Foods. “Since the company’s inception, it has been our goal to spread awareness about the importance of knowing where your seafood comes from and the nutritional value canned seafood can provide, all while making it more accessible to consumers. This launch builds further on our realization of this goal, and we are excited to offer new, high-quality options that Whole Foods customers are going to enjoy."

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