Consumers to Seek Apparel, Sustainable Products Online This Holiday Season, Per Report

Digital solutions provider Coveo has shared a new report that shows consumers are planning to shop online this holiday season.

Coveo’s 2022 Holiday Shopping Report: Spending Trends & Impact surveyed 4,000 consumers in the U.S. and U.K. consumers, and found that over half (51.2%) of respondents wanted personalized offers from retailers. 

Of the categories shoppers plan to purchase online, apparel leads the way, followed by consumer electronics and grocery. One in two consumers in the U.S. and U.K. (50%) said they plan to buy fashion/apparel online, while only 15% of consumers will shop for luxury items online.

Sustainability is also playing a role in brand loyalty and selection this holiday season. Unsurprisingly, Gen Z and Millennial shoppers are most likely to seek out and purchase sustainable products, giving retailers an opportunity to craft sustainable private label assortments.

"Providing shoppers with hyper-personalization and the right motivators is important because you not only want them to buy, you want them to keep their purchases,” Brian McGlynn, general manager of commerce at Coveo, told Store Brands. Retailers often prefer to sell store brands because they can have better margins and create customer loyalty. If your store brands check the box on sustainability, play up that motivator. Gen Z (64%) and Millennial (57%) shoppers are more interested in sustainable products, but sustainability plays a role in shopping decisions for more than half (52%) of all consumers. What's more 43% of consumers think that sustainability is a brand bonus. With uncertainty in the economy, finding the right motivator to influence profitability and long-term customer brand loyalty is even more heightened for retailers."