Dollar General Sets Holiday Promotional Schedule
Dollar General will offer a series of promotions and discounts that will run through the remainder of the year in an effort to help shoppers further stretch their dollars.
The ‘Decked Out In Deals” effort will offer added savings during the holidays that extend beyond the retailer's everyday values, said Emily Taylor, Dollar General’s executive vice president and chief merchandising officer.
“In addition to significant discounts and weekly three-day DG Deal Days sales events on both seasonal and everyday items, the DG app provides added perks including digital coupons, DG Cash Back, personalized offers and early access to new products and deals to help shoppers save even more on their purchases, especially as we approach the holidays,” she said.
Highlights of weekly DG Deal Days include select items for buy one, get one (BOGO) free; 20%-50% off sales events and more.
Dollar General recently announced a ‘Food First’ initiative that includes an investment in DG’s private brand, Clover Valley, and an expansion of fresh produce, which is currently available in more than 4,400 stores.
In addition to three-day weekend savings events (Thursday – Saturday) in November and December, the retailer will be offering recipe-centric Thanksgiving bundle deals beginning in November that include discounts on select ingredients for green bean casserole, sweet potato casserole and pumpkin pie. In December as part of Dollar General’s Deal Days, the retailer will offer additional markdowns on holiday-centric foods including buy one, get one 50% offers.
As December approaches shoppers will enjoy everyday values of only $1 including ornaments, holiday décor, gift wrapping supplies, toys, stocking stuffers, candy, arts and craft supplies and more, which will be joined by even more three-day DG Deal Days events through December 23. The retailer has debuted digitally immersive holiday and toy landing pages for the holidays, giving customers a more enhanced online experience with engaging content, video, shoppable links and interactive guides.
